Orders

The order is the umbrella for everything a customer buys in a single transaction: admission tickets, group or individual seat bookings, vouchers, merchandise, donations, shipping costs or other line items. Mixed orders are the rule, not the exception. A school class books a guided tour with a chaperone ticket, adds the exhibition catalogue and tops it off with a donation, all in one order with one invoice.

Every order carries its sales channel: backoffice (operations, phone, walk-in), POS and self-checkout, online shop, embedded booking widgets, reseller shop and reseller API, KulturPass orders and data imports. Reports, filters and business rules pick up the source, so you always know where revenue comes from and where to act.

An order can first be created as a reservation. It holds quotas firmly with an expiry date and optional automatic cancellation after the deadline. Typical for phone and email business with institutional customers or school groups.

On confirmation, the order becomes commercially binding, payment runs through the chosen path, the invoice is created manually or automatically, delivery happens by email or, for merchandise, by post. More on invoicing under billing, more on cancellation paths under cancellation and refunds.

Every line item carries quantity, unit price, VAT rate and, where applicable, a discount. Line items are hierarchical, so a wrapper ticket clearly carries its sub-tickets. Per line item you can change quantities, cancel individually (with automatic invoice correction), split into sub-lines or assign to a bookkeeping article for your external accounting.

Whole orders are also splittable: an institutional bulk order can be divided into two orders afterwards, for example when part of it goes to a different billing address. Both stay linked through a parent-child relationship and remain traceable.

The smoothest path for online payments is our service go~pay, built on Adyen: credit card, SEPA, PayPal, Apple Pay, Google Pay from one source, with risk management, refunds and a single contract. At the till, your visitors pay cash or by card via go~mus + kasse with Adyen terminals. For B2B transactions, the system supports payment-on-account with a due date, collective invoicing and pay-by-link for follow-up online payment.

Value vouchers and service vouchers can be redeemed as payment in the checkout; any remaining balance stays usable. Payments are documented with PSP reference, refund path and log; refunds run fully or partially, as far as the payment provider allows.

Action tokens are redeemable codes like „SUMMER2026" with percentage or absolute discounts, optionally with a minimum order value, maximum discount, redemption cap, validity period and targeting by product, ticket, museum or sales channel. Promotions like „1+1 free" or „free companion" are supported. Redeemable at POS, in the backoffice and in the online shop. More depth in the go~mus + promotions add-on.

Line-item discounts are granted manually and audited. Price target audiences from master data apply automatically depending on customer or billing address. Affiliate programmes track the referring partner per order and provide the basis for commission settlement.

Per order, go~mus carries more than a dozen mail types, each multilingual and styled per museum via the templates. Reservation confirmation, order confirmation, invoice as e-invoice or PDF, ticket mails, voucher mails, cancellation confirmation, payment-failure notice. Tickets are additionally delivered as Apple Wallet passes and accessible HTML pages, bookings as calendar invites.

At order level, time- and event-based triggers also run: reminder one day before the appointment, follow-up after the visit, reminder before a reservation expires.

Filter the order list by period (service or order date), status, payment status, payment method, source, affiliate, paid or free. Search hits name and email. The detail view brings together all master data, line items, payment transactions, invoices, the complete history and every possible follow-up action.

Order and line-item exports go out as XLS with freely selectable columns, sorting and grouping. Long-running exports are processed asynchronously and delivered by email on request. The revenue report is the central commercial analysis, with figures per ticket, offer, sales channel and period, both graphical and as XLS.